diff --git a/browser/components/asrouter/docs/targeting-attributes.md b/browser/components/asrouter/docs/targeting-attributes.md
index fcdb2afb7f9a..f3e49270f42e 100644
--- a/browser/components/asrouter/docs/targeting-attributes.md
+++ b/browser/components/asrouter/docs/targeting-attributes.md
@@ -19,6 +19,7 @@ Please note that some targeting attributes require stricter controls on the tele
 * [blockedCountByType](#blockedcountbytype)
 * [browserIsSelected](#browserisselected)
 * [browserSettings](#browsersettings)
+* [buildId](#buildId)
 * [canCreateSelectableProfiles](#cancreateselectableprofiles)
 * [creditCardsSaved](#creditcardssaved)
 * [currentDate](#currentdate)
@@ -205,6 +206,24 @@ declare const browserSettings: {
 }
 ```
 
+### `buildId`
+
+The build ID (`MOZ_BUILDID`) parsed as a number to allow for comparisons.
+
+#### Examples
+
+* Is the build from at least Jan 01 2025
+
+```java
+buildId >= 202501010000
+```
+
+#### Definition
+
+```ts
+declare const buildId: number;
+```
+
 ### `currentDate`
 
 The current date at the moment message targeting is checked.
diff --git a/browser/components/asrouter/modules/ASRouterTargeting.sys.mjs b/browser/components/asrouter/modules/ASRouterTargeting.sys.mjs
index cabd7330296b..ffdacfaf9a7f 100644
--- a/browser/components/asrouter/modules/ASRouterTargeting.sys.mjs
+++ b/browser/components/asrouter/modules/ASRouterTargeting.sys.mjs
@@ -1199,6 +1199,10 @@ const TargetingGetters = {
   get profileGroupId() {
     return QueryCache.getters.profileGroupId.get();
   },
+
+  get buildId() {
+    return parseInt(AppConstants.MOZ_BUILDID, 10);
+  },
 };
 
 export const ASRouterTargeting = {
diff --git a/browser/components/asrouter/tests/browser/browser_asrouter_targeting.js b/browser/components/asrouter/tests/browser/browser_asrouter_targeting.js
index 021e432a24bf..9dc2dada05ce 100644
--- a/browser/components/asrouter/tests/browser/browser_asrouter_targeting.js
+++ b/browser/components/asrouter/tests/browser/browser_asrouter_targeting.js
@@ -2031,3 +2031,22 @@ add_task(async function check_profileGroupIdTargeting() {
     "should select correct item by profile group id"
   );
 });
+
+add_task(async function test_buildId() {
+  is(
+    typeof ASRouterTargeting.Environment.buildId,
+    "number",
+    "Should return a number"
+  );
+
+  const message = {
+    id: "foo",
+    // Later than January 2025
+    targeting: `buildId >= 20251010000`,
+  };
+  is(
+    await ASRouterTargeting.findMatchingMessage({ messages: [message] }),
+    message,
+    "should select correct item when filtering by build ID"
+  );
+});
diff --git a/toolkit/components/nimbus/lib/TargetingContextRecorder.sys.mjs b/toolkit/components/nimbus/lib/TargetingContextRecorder.sys.mjs
index eeedfc2f8046..485ec80385b5 100644
--- a/toolkit/components/nimbus/lib/TargetingContextRecorder.sys.mjs
+++ b/toolkit/components/nimbus/lib/TargetingContextRecorder.sys.mjs
@@ -99,6 +99,8 @@ function assertType(expectedType, attribute) {
  * type.
  */
 const typeAssertions = {
+  integer: attribute =>
+    assertType("number", attribute) && Number.isSafeInteger(attribute),
   string: attribute => assertType("string", attribute),
   boolean: attribute => assertType("boolean", attribute),
   quantity: attribute => Math.floor(assertType("number", attribute)),
@@ -133,6 +135,7 @@ export const ATTRIBUTE_TRANSFORMS = Object.freeze({
   browserSettings: pickWith({
     update: pick("channel"),
   }),
+  buildId: typeAssertions.integer,
   currentDate: typeAssertions.date,
   defaultPDFHandler: pick("knownBrowser", "registered"),
   distributionId: typeAssertions.string,
diff --git a/toolkit/components/nimbus/metrics.yaml b/toolkit/components/nimbus/metrics.yaml
index b2920a0d0632..34fca8ce12cf 100644
--- a/toolkit/components/nimbus/metrics.yaml
+++ b/toolkit/components/nimbus/metrics.yaml
@@ -28,12 +28,14 @@ nimbus_targeting_environment:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1898394
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1949813
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1963160
+      - https://bugzilla.mozilla.org/show_bug.cgi?id=1963183
     data_reviews: &targeting_context_data_reviews
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928107
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1937207
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1898394
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1949813
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1963160
+      - https://bugzilla.mozilla.org/show_bug.cgi?id=1963183
     notification_emails: &targeting_context_notification_emails
       - beth@mozilla.com
       - project-nimbus@mozilla.com
@@ -107,6 +109,7 @@ nimbus_targeting_environment:
       - "archBits"
       - "attributionData"
       - "browserSettings"
+      - "buildId"
       - "currentDate"
       - "defaultPDFHandler"
       - "distributionId"
@@ -335,6 +338,18 @@ nimbus_targeting_context:
             channel:
               type: string
 
+  build_id:
+    bugs: *targeting_context_bugs
+    data_reviews: *targeting_context_data_reviews
+    expires: *targeting_context_expiry
+    notification_emails: *targeting_context_notification_emails
+    send_in_pings: *targeting_context_pings
+    description: The Build ID.
+    data_sensitivity:
+      - technical
+    type: quantity
+    unit: build ID
+
   current_date:
     bugs: *targeting_context_bugs
     data_reviews: *targeting_context_data_reviews